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Many communication channels exist today, but not all channels are
appropriate for all audiences. Information overload is a reality in our
fast-paced world, so it is necessary for companies to develop a strategy for
communicating with their various audiences. Part of this strategy is identifying
those audiences and the company's communication goals, and then developing an
effective approach to reach them in the most appropriate, timeous and consistent
way possible.
Marketing communications strategies provide the foundation and direction for all
communication activities, ensuring that primary objectives are achieved through
every activity and that time, money and effort is not wasted on activities that
do not offer any return.
Cyan
Sky develops marketing communication strategies
that:
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Define the communication goals and objectives
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Identify and segment target audiences and
stakeholders
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Identify communication needs of audiences and
stakeholders
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Explore appropriate communication channels
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Match channels to objectives
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Identify tools to measure communication
effectiveness
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Include a SWOT analysis where appropriate
Once strategies are
tabled and accepted, detailed roll-out plans are
developed and managed using a project management
methodology and appropriate software.
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